Management of Marketing Services

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Simple and clean notes to learn management of marketing services . Management of marketing services almost cover all important topics which are indexed below :

Unit - I. Concept of services

Concept of services

Need for service Marketing

Management of marketing services

Market segmentation

Market mix for services

Key Areas of Business Services

Unit - II. Marketing of Bank and Insurance services

Marketing of Bank and Insurance services

Various users of Marketing of Bank and Insurance services

Buyers

Product planning and segmentation

Marketing mix

Personal selling

Unit - III. Marketing of Hotel and Hospital services

Concept of Hospitality marketing and Hospital Service

Multi channel hotel marketing

Hotel product

Market Segmentation

Marketing mix

Pricing Decision

Hotel Marketing in India

Hospital Marketing in India

Unit - IV. Marketing of consultancy services

Concept of consultancy services

Need of Marketing of consultancy services

Behaviour of Marketing of consultancy services

Planning and Development of Consultancy Service

Market segmentation concept

Education service Indian scenario

Unit - V. Marketing of Transport services

Concept of Transport services

Uses of Transport services

Product planning of Transport services

Market segmentation of Transport services

Marketing mix

Significance of marketing management for Rail

Significance of marketing management for Road Transport