OFF SCREEN

電影院專用增強現實體驗：其中，印刷和數字化的滿足。

OFF SCREEN...

100 YEARS OF HISTORY BETWEEN BNP PARIBAS AND CINEMA

How can we best celebrate this historic affinity with cinema? Maybe by giving room to a dimension that is unfamiliar to filmgoers, the place where cinema is made: off screen! Maybe also by adopting its language? After all, with a century of shared history, don’t BNP Paribas and the cinema speak the same language? Maybe also, and most importantly, by giving voice to all the stakeholders in this ever-evolving industry, which BNP Paribas supports, day in and day out: the directors, producers, institutional investors and entrepreneurs.

By combining anecdotes with the main narrative, the past with the future and innovation with legacy, the Off Screen app specially developed for this book will allow you to access exclusive content through augmented reality, including previously unseen interviews, film clips and “making of” features.

When print and digital meet, Off Screen will give you an innovative experience of augmented reality.

By BNP Paribas, it is dedicated with love to the cinema.