La Raza 98.3 FM

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WIST 98.3 FM

The only Spanish format FM in the Triad, NC. La Raza 98.3 FM brings the most well known Hispanic radio personality in the country, “Los Hijos de la Mañana” to the Triad for the first time ever.

The station airs a Regional Mexican format presenting a blend of top Mexican Bandas plus recognized singers such as Lupillo Rivera, Horoscopos de Durango, Los Tigres del Norte, Bronco, among others.

At night La Raza 98.3 FM brings back memories with artists such as Vicente Fernández, Bukis, Temerarios and many more. In addition, La Raza 98.3 FM features local community events, news, traffic and weather reports.

Target Audience:

WIST 98.3 FM La Raza targets Hispanic-Americans of Mexican and Central American origin from 18-49 years old.