The Little Book of Common Sens

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns shows you an alternative to actively, poorly managed, overpaid funds by introducing you to low-cost, passive index funds as a sustainable investing strategy, which gets you the retirement savings you need without the usual hassle of stock investing.

In Little Book of Common Sense Investing, the author John C. Bogle states that owning an index fund that is broadly diversified and charges minimal fees and holding it for the long term is the only way to guarantee your fair share of the stock market returns.

John C. Bogle is the founder of the Vanguard Group and the creator of the first index fund. The book is great if you want to know the reasons and evidence behind passive/index investing.

Index investing is when you buy and hold index funds in your investment portfolio for the long-term, while focusing on broad diversification and minimizing fees. An index fund is a basket or portfolio that holds many stocks designed to mimic the overall performance of the stock market, sector or financial market.

Index funds, called a traditional index fund (TIF) in the book, are a form of mutual funds that buy shares from all stocks in the stock market so that you can reap the rewards of investing. All the earnings growth generated and dividends distributed by corporations become part of your all-market portfolio. Index funds eliminate the risks of individual stocks, market sectors and manager selection, except for stock market risk.

Successful investing is about owning businesses and earning rewards through dividends and earnings growth. The higher your investment activity, the higher the financial cost and the less return individual investors receive.

By keeping your costs low, you’ll be able to reap higher rewards in investment return. Investment return of stocks includes earnings growth and dividend yield.

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