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消費者の経済学を学ぶためのシンプルで簡単な方法。
Simple and easy way to learn consumer economics. It almost cover all important topics of consumer economics which are given below chapter wise :
UNIT. – I : CONSUMER AND CONSUMERISM
Definition and concepts
Rights and responsibilities of consumers
Consumer movement - need objectives and its roles
UNIT. – II : MARKET AND MARKETING
Concept & definition of Market
Classification of market
Market segmentation
Marketing - meaning and definition, concept of marketing
Dimensions of marketing
Functions of Marketing
Channels of distribution - types and functions
UNIT. – III : CONSUMER BEHAVIOUR
Human wants - nature and classification
Law of marginal utility
Law of equimarginal utility
Consumer surplus
Buyer behaviour - buying motives
Buying decision process
Factors affecting consumer decisions
Types of products
Branding, Labeling, packaging
Sales promotion and advertisement
UNIT. – IV : CONSUMER PROBLEMS
Business malpractices
Adulteration, faulty weight and measures
Misbranding
Deceptive labeling and packaging
UNIT. – V : CONSUMER PROTECTION
Meaning, evolution of Consumer Protection
Need for protection, laws for Protection
Quality Control Measures
Guarantee and warranty contracts
Standardization
最新バージョン light-1.0 の更新情報
Last updated on 2020年03月28日
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CONSUMER ECONOMICS
light-1.0 by Light of Learning
2020年03月28日