Backbord

Port side My Hansen. My added value.

Loyalty advantages, cashless payments, branch finder, pre-orders, news and much more.

Hello, Bäcker Hansen now docks directly on your smartphone and tablet with the BACKBORD app.

Come on board and enjoy a whole load of freshly baked benefits. As a BACKBORD member and part of the crew, you automatically benefit from special promotions and offers:

> Collect loyalty points:

Receive loyalty points when shopping in our branches and redeem them later as a shopping credit for our delicious baked goods.

> Pay cashless:

Simply top up your credit and use the app to make contactless and cashless payments at our tills.

> Get discounts and bonuses:

With bread and rolls that you pay for with your credit, you even save 5% on every purchase.

Hot for more (value)? You can enjoy every 11th hot drink for free!

> Find your favorite branch:

Whether it's high or low tide - with the branch finder you can always navigate safely to the Bäcker-Hansen branch near you and have an overview of our opening times.

> Preorder and do good:

As a BACKBORD member, you can even make your contribution to less food waste: Support our "Together-direction-better-idea" by conveniently pre-ordering your baked goods via the app and then picking them up at an agreed time in the branch of your choice.

The sustainable thought behind it: needs-based and therefore more targeted production, so that we no longer (have to) bake in excess "for the bin". So a real step towards better. Join us!

> Receive oven-fresh news:

Do you want to be the first to know everything you need to know about your favorite baker and never miss a message again? Then you should warmly recommend our news area to the Bäcker-Hansen heart.

Already convinced?

Then download the BACKBORD app onto your smartphone or tablet and become part of the crew. We're really committed to the fact that the community is growing and the app is constantly being improved.

My Hansen. My added value.